New development in bid for Asia Pacific

tiger cropped

As the DRAM went to press, Heineken’s £2.6bn bid for Asia Pacific – the makers of Tiger Beer – has taken an unexpected twist. Thai firm, Kindest Place, has now offered to buy a stake in the brewer. It wants a 7.3% stake in the company, currently owned by Fraser and Neave, which is 10% higher than Heineken’s offer. F&N’s board had accepted Heineken’s bid but it requires shareholder approval, now Heineken may have to up its offer if it wants shareholder approval. If successful, it would give the brewer a greater presence in the fast-growing Asian market. It has so far failed to gain the scale that rivals AB InBev and SAB Miller have built in China, the world’s largest beer market by volume.

Category: News
Tags: asia pacific, heineken