Chivas Regal, the world’s original luxury Scotch whisky, has launched a permanent bottle exclusively for the on-trade – Chivas Regal 12 Year Old Night Magnum. Designed to compliment premium and VIP on-trade venues, with its metallic finish and a burgundy Chivas Regal emblem. The 1.5 litre Night Magnum aims to tap into occasions that are typically owned by premium white spirits and Champagnes.
Global Brand Director for Chivas Regal, James Slack, says, “When people purchase a bottle in an exclusive venue they are either ordering bottle-to-table vodka for the night ahead or Champagne to celebrate a moment. The Night Magnum will introduce Scotch whisky to these occasions.”
