Red Bull sponsored skydive smashes online viewing record

The Red Bull branded mission to send a sky diver plummeting from the highest ever point above the earth last month has smashed records for live online viewing.

More than 8 million people watched Red Bull’s live YouTube feed of Felix Baumgartner becoming the first skydiver to break the speed of sound as he jumped from more than 24 miles above the earth.

The figure exceeded what is thought to be the previous high in 2009 when 7 million people simultaneously watched the live feed of US President Obama’s inauguration, according to Akamai Technologies.

Baumgartner’s record breaking feat was also broadcast on more than 40 networks across 50 countries.

The energy drink brand now plans to follow up the enormous reach of the stunt with a TV documentary that will air later this year.

More than 3 million tweets were sent about the jump the following day, including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.

Category: News
Tags: Felix Baumgartner, red bull, skydive