Molson Coors launches £1.8 million ‘Get a zest for winter’ ad campaign

A new advertising campaign from Molson Coors for Carling Zest encourage people to get out and enjoy themselves this winter. The £1.8m campaign promotes a limited edition follow-up to the summer Zest, with the beer blended with a hint of Spiced Orange, especially for the winter months.
The ‘Get a zest for winter’ campaign includes newspaper and poster advertising and suggests folk make the most of the season and to get a Zest for winter! Michelle McQuillin,
Carling Brand Manager at Molson Coors, says of the campaign, “We are really pleased to be introducing new limited edition, with a hint of spiced orange, perfect for the winter months. The new campaign really brings to life the upbeat attitude of the brand, encouraging consumers to look to the positive and make the most of the season.”
Speyside Craft Brewery, the