Martell VS is to set to get a push as owners Pernod Ricard is backing the brand with a new marketing initiative themed around after-dinner experiences. The ‘Martell Very Special Nights’ drive is aimed at “celebrating the after-dinner drinking occasion” and will launch this month.
The aim is to bring food from French chefs together with performances from well-known musicians. Vicky Wood, marketing controller at Pernod Ricard said: “The idea, centred around creating very special experiences, is designed to engage a baby boomer audience through multiple channels.”
The first one takes place at London Brasserie Blanc on Saturday 15th December with Raymond Blanc cooking and music provided by multiplatinum selling musician Jamie Cullum. You can apply online at www.martellveryspecialnights.com to attend. Fifteen guests plus three friends each will be invited to enjoy the evening.