New Heineken draught dispense system aims to appeal to hospitality sector


Heineken is planning to transform the cost to serve top quality draught beer in the hotel, restaurant and catering sector with the national launch of a compact Continental style under bar dispense system.
With the capability of dispensing a range of premium lager brands from a 50-litre keg, the Heineken Frio is a state-of-the-art single or two-tap dispense system that can be used in any bar, without the traditional need for cellar cooling. The Frio has a built-in energy efficient cooler that reduces running costs and the dispense unit is purpose-designed to
improve draught beer yield and profitability while minimising line clean losses. Lawson Mountstevens, Sales Managing Director- On Trade at Heineken said, “Great draught beer served well is one of the on trade’s greatest assets and is often viewed by consumers as a good barometer of an outlet’s reputation. However, for thousands of lower volume outlets the costs associated with the traditional cellar system heavily outweigh the return on investment. As a consequence, draught beer has become a secondary focus for many operators in the sector, product quality has suffered and the consumer drinking experience has become poor and variable. “With the roll-out of Heineken Frio, we can offer customers a range of innovative, tailor-made draught dispense solutions that will reduce the cost of energy and wastage while consistently delivering great cold beer and, with that, improved rates of sale.” For more details about the Heineken Frio call the Heineken Draught Dispense team on 0845 302 001.

Category: News
Tags: dispense system, heineken