Iconic male model, David Gandy, has been appointed as JOHNNIE WALKER® BLUE LABEL’s™ new brand ambassador. A trailblazer in the men’s fashion industry, the partnership with David celebrates JOHNNIE WALKER® BLUE LABEL’s™ new ‘Game Changer in the World of Whisky’ brand campaign – a commitment to recognising true game changers, those who achieve progress for themselves and the world around them.
As one of the world’s most iconic male models, David rose to fame as the face of Dolce and Gabbana’s Light Blue fragrance in 2006, changing the landscape for male models in a female-dominated fashion industry. David has gone on to shoot with some of the most sought after international photographers, boasts an enviable portfolio of editorial work, launched two of his own Apps, filmed a short movie and has his own coffee table book. He has authored several magazine articles on men’s fashion, blogs for Vogue.com and has achieved international recognition in the process. He continues to forge new paths and sits on the committee of the London Men’s Collections, and was the only male supermodel to appear in the London 2012 Olympics. Now David changes the game once again, as a Brand Ambassador for JOHNNIE WALKER® BLUE LABEL™.
Speaking of the partnership, David Gandy says, “It’s a great privilege to work with JOHNNIE WALKER® BLUE LABEL ™ – it’s a modern classic. The blend of its British heritage, international style and craftsmanship demonstrates a sense of progress and achievement that I value in today’s luxury brands.”
Alison Forrestal, General Manager Diageo Reserve Brands, Western Europe, says, “David is the definitive modern gentleman and the ultimate ambassador for JOHNNIE WALKER® BLUE LABEL™.”
David Gandy is Johnnie Walker’s new Brand Ambassador
