Magners has announced it is to sponsor Celtic in a three-year sponsorship deal. Magners become the shirt sponsor of Celtic from the start of the 2013/2014 season and is currently working with the club to develop a range of initiatives to support its partnership with the club.
Tom McCusker, Managing Director of Magners, commented, “Magners is a premium brand with huge ambition both at home and abroad, available in over 40 markets worldwide including key cider growth territories like the US, Australia, Canada and Asia. There is, therefore, a great fit with Celtic Football Club who also enjoy great success and popularity domestically and internationally. Everyone at Magners is looking forward to working with Celtic and its fans over the coming years in what promises to be an exciting time for the club and our brand.”
Magners, which initially launched in Scotland, is the brand which is credited with reviving cider sales with its over-ice serve.
Peter Lawwell, Chief Executive of Celtic Football Club welcomed Magners’ commitment saying, “On behalf of everyone at Celtic, I am delighted to welcome Magners as the club’s new shirt sponsor. This partnership is magnificent news, not only for Celtic but also for Scottish football. We are proud to be successfully leading Scottish football at home and in Europe. The desire of a brand with Magners’ stature to support the club is a measure of how much positivity there is around Celtic in our 125th year. I look forward to a long and successful partnership with Magners and I’m sure every Celtic supporter will welcome their support.”