Bacardi adds St Germain liqueur to its portfolio

Bacardi has acquired St. Germain, the super-premium elderflower liqueur – a hand-crafted artisanal French liqueur made from 100% fresh, hand-selected elderflowers that blossom in Europe once a year, during a four-to-six week period in late spring. Barry Kabalkin, Vice Chairman of Bacardi Limited, said, “We are thrilled to add St. Germain to our highly focused portfolio of iconic brands and honoured to be working with Rob Cooper who is one of the industry’s most successful innovators.” Robert Cooper, creator of St. Germain and President of The Cooper Spirits Company, said, “I chose to work with Bacardi as we share many of the same cultural tenets. They are truly committed to quality, integrity and maintaining the energy and aura we have worked so hard to create. As a 150-year-old private and closely-held company that was founded on principles of quality, integrity and innovation, Bacardi is committed to the long-term.”