Captain Morgan’s Spiced, is launching the second wave of its £3m national TV advertising campaign this month. It will re-run from now until the end of the month. In case you’ve forgotton what it was all about … The ad tells the story of four friends who go to great lengths to enjoy their favourite serve of Captain Morgan’s Spiced® and cola. The final frame ends with the group adopting a ‘Captain-like’ stance, over which an image of Captain Morgan appears, followed by the end frame tagline, ‘Got what it takes to live like the Captain?’
