Cobra Beer is re-launching ‘Cobra Train’, the most successful advertising campaign in its history. Last year, the “A fresh take on authentic India” creative helped secure double-digit growth for Cobra as it aims to become a top 10 UK beer brand. The latest media campaign will see a 20-second version of the advert air on TV, featuring a new finale, and will be supported by a full suite of point-of-sale materials for Cobra customers. Last year the ad captured the imagination of consumers and helped Cobra achieve a strong rate of growth in the on-trade, with sales up 13.7% alongside a volume increase of 20.5% according to stats. The ads will appear until April 5th.
