Legend Cantona hops into action for Kronenbourg 1664

LEGEND CANTONA HOPS INTO ACTION for KRONENBOURG
Kronenbourg 1664 has a new, tongue- in -cheek TV campaign which shows French football legend Eric Cantona revealing his boundless admiration for the ‘hero hop farmers of Alsace’. The ads which appeared last month for the first time, features Cantona musing that “the hop farmers are treated like the footballers of Britain” as the classic rock anthem , ‘We are the Champions’ plays in the background. He sits pensively enjoying a glass of Kronenbourg 1664 outside a local bar as “these men that grow the Strisselspalt hop“ are relentlessly pursued by paparazzi and beautiful women. To his surprise, his own presence goes unnoticed as the star-struck locals are magnetically drawn to the hop farmers – leaving Cantona to gaze into his glass and proclaim “it is the noble hop that makes Kronenbourg the Taste Supreme.” As he does, a beautiful woman asks him if he is a farmer too, prompting the former Manchester United icon to think for a moment before responding with a sideways look at the camera, “Of course. Oui.” The new TV advertising is the second phase of a new multi-media campaign for Kronenbourg 1664 which introduced the strap line, ‘A Taste Suprême’. See it at www.barandpub.tv