Brugal Unveils Slimmer Look

Anejo English Label with net

Brugal, the Caribbean’s number one selling rum, has had a re-design. The enhanced design focuses on four of the brands core expressions: Brugal Añejo, Brugal Especial Extra Dry, Brugal XV and Brugal 1888 and it has been described as being more ‘elegant’. The distinctive nets remain a key visual of the Brugal brand pack for bottles Brugal Añejo and Brugal Especial Extra Dry, aiding brand recognition and memorability, as well as increasing visibility of the product on back bars.

The brand is also being repositioned which the emphasis now one its dry flavour profile, which distinguishes it from its competitive set.

Meanwhile Brugal XV has replaced Brugal Extra Viejo with a new distinctive liquid. The ABV remains the same, but the ageing process has changed with XV being aged in a mix of white American oak and red European oak casks. Emma Heath Marketing Controller for Brugal at Maxxium UK said, “More than just a repack, this new positioning across the portfolio represents a shift in our ambition for the brand in the UK. We are proud of our unique flavour profile and feel there is a great appetite here in the UK for a refreshingly dry rum which is perfectly balanced for making great drinks. Brugal is performing well in the UK, now enjoying a 10% market share of the golden rum category on trade.”

Anejo_English_Label_with_net

Category: Spirits
Tags: Brugal, Caribbean, rum