anCnoc builds on Peter Arkle partnership

anCnoc Highland Single Malt Scotch Whisky has unveiled its third Limited Edition Peter Arkle release. The packaging from the New York-based Scottish artist takes its inspiration from the thick, brick walls of anCnoc’s Knockdhu Distillery’s dunnage warehouses. The illustrator Peter Arkle said, “I have loved working with anCnoc and am very proud of our latest limited edition. The distillery at Knock is such a great place and I had a fantastic time visiting there. This particular illustration for me really shows a complex thought in a very simple way. On one hand it’s just a drawing of the bricks that make up the walls of the distillery and the warehouses with a yellow sign stuck on. But, on the other hand, those bricks are so old and so soaked with the essences of anCnoc –absorbed over the years – that they are not just any old bricks. They are bricks with real character and history. And the sign is there to remind people that anCnoc is not something you can take for granted. One must handle something remarkable with care.”
Gillian Gibson, Brand Manager for anCnoc, said, “anCnoc has long had a close relationship with visual art and we are delighted to not only be continuing with this fantastic series with Peter which we are sure will become instant collectors’ items like its predecessors, but that we can also offer truly personalised art with a mighty fine dram with our #youranCnoc campaign.”
The campaign will go live on June 17th when people all over the world will have a single day to Tweet in their perfect way to enjoy a dram of anCnoc – whether that be at the beach, by a roaring fire with a dog or looking at the countryside from their window. One of the 10 winners will be flown to New York to meet Peter.