Benromach Distillery, the smallest distillery on Speyside, is set for a major expansion to meet growing demand for its single malt whisky around the world. Benromach, rescued by family-owned whisky specialists Gordon & MacPhail and re-opened in 1998, has enjoyed strong sales growth in recent years. As part of a seven figure investment in the brand, Gordon & MacPhail is to recruit another distiller to join existing distillers Keith Cruickshank and Mike Ross, to help as production is increased.
Managing Director Michael Urquhart said, “We are very proud of Benromach whisky. It’s handcrafted and the only traditional Speyside whisky currently being produced. It’s been a huge success and we know we will need to increase production if we are to meet demand in the future. Whisky production is a business that needs vision and long term planning and this is a sign of the confidence we have in the Benromach brand.
“This investment comes on the back of 40% growth in worldwide sales in 2012 and continued strong growth in 2013, coupled with our on-going projections.
“Keith and Mike are very much looking forward to welcoming a third member of the team in the coming months.” As well as employing a third stillman, the company will build another two warehouses next to the Forres distillery as well as recruiting a brand manager.
The company recently won their second Queen’s Award for Enterprise for International Trade, partly as a result of the success of Benromach. Along with a strong UK presence, Benromach is now exported to 40 countries with major markets in Sweden, China, France and the US.