MARTINI and Kenny Scharf Announce Collaboration

MARTINI, makers of the world’s number one vermouth, has announced a major new International collaboration with iconic Pop Artist Kenny Scharf in celebration of the brand’s strong heritage in art. Kenny will work with MARTINI as part of its 150 Anniversary celebrations, interpreting the brand’s motto of “Luck Is An Attitude” in his unique style. More details around the collaboration and the markets involved will be announced in the coming weeks.
“We’re excited to be working with Kenny on this collaboration,” said John Grieveson, UK Marketing Director at BACARDI. “MARTINI celebrates its 150 Anniversary this year, and we felt it was fitting to invite one of the world’s most celebrated Pop Artists to interpret the brand’s spirit in a fresh and exciting way. We’re looking forward to sharing more information about this collaboration as it progresses.”

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Tags: collaboration, Kenny Scarf, martini, Vermouth