Stella Artois Cidre Unveils the Simple Life Advert

Stella Artois Cidre has unveiled its latest advertising campaign, The Simple Life, with the new ad focussing on the quality and craftsmanship behind the brand.
Reintroducing Le President, it celebrates his love for the finer things in life, including Stella Artois Cidre, it is set against the backdrop of a fabulous chateau. Andy Logan, marketing manager at Stella Artois Cidre, said, “We are delighted to have been able to work with Wim Wenders to produce an advert which again reminds consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others.”
A thirty and forty second slot will appear across television spots until August, with a sixty second spot to be showcased in leading cinemas including Odeon, VUE, Cineworld and Picturehouse.