It happened in Glasgow

If you saw a large Kopparberg truck on Buchanan Street earlier this month you will have seen The #happenings, the cider brands latest competition. A lucky Glaswegian, Colin Chapman, claimed a unique prize via Twitter by tweeting to Kopparberg why he wanted something amazing to happen to him. His prize his own personal Swedish forest bar complete (hence the large Kopparberg vehicle) with free cider, DJ, lanterns and wild foliage. The competition forms part of Kopparberg’s campaign to support its new Elderflower & Lime and Cloudberry variants, dubbed ‘The Eclectics’. The two new flavours are alternatives to the original variants, with both being fused with what Kopparberg are calling a ‘perfect serve’; Cloudberry has been matched with pink grapefruit and Elderflower & Lime served over ice and cucumber.
The brand has also just launched a refreshment-focused outdoor campaign that springs to life once temperatures hit a certain level. The outdoor campaign will run on high-impact digital screens in cities including Glasgow. The real-time, thermo-activated advertising will only trigger when regional cities are guaranteed sunshine. (Perfect timing). The advertising is planned to run throughout July and August, alongside the wider campaign from the brand which includes investment in TV, Online, PR and Social. Rob Calder, Head of Marketing at Kopparberg commented, “Recent analysis proves what we’ve long suspected – for every single degree rise in temperature over the summer, there is a direct increase in the number of people ordering a Kopparberg. So to utilise digital technology with advertising that switches on when people are predisposed to a Kopparberg, seems like perfect innovation.”