Sky has, for the third consecutive year, announced a price freeze for subscription prices of its Sky Ultimate package. Prices will be held until at least June 2014, meaning that licensees will not have had a price increase since September 2010.
Sky is also investing heavily in a range of additional features to help licensees truly get the most out of Sky Sports for their venues. These include free Sky WiFi, HD, 3D, Sky Sports Preview magazine, Preview LIVE, a new free third viewing card, an App exclusively available to Sky venues and free training through CPL Training Group.
David Rey, Managing Director, Sky Business comments, “We’ve held our pricing for three years, during which time we have continued to invest more and more on-screen to make Sky Sports even stronger, and in tools allowing publicans to drive strong results for their businesses. However, we recognise that the trading environment remains tough for publicans, which is why we are choosing not to pass on any of our cost increases in what will be one of the most explosive seasons on Sky Sports.”
The upcoming season will be Sky Sports’ biggest to date. In addition to back-to-back Ashes series, there’s every race weekend from the Formula One season, grand slam tennis, golf majors, the Heineken Cup, international rugby and more live football than ever. Sky Sports also remains the home of the Premier League, with 116 live games across the season, including 77 of the top 100 picks across Saturday evenings, Sunday afternoons and Monday nights. Sky also remains the home of the UEFA Champions League, the Football League and La Liga, and will be broadcasting coverage from SPL and the Scottish Football League.