Maxxium UK has added vodka brand Snow Leopard to its portfolio. Brand owner, Edrington, which holds a 50% share of Maxxium, acquired the luxury spirit in February 2013.
Snow Leopard was launched in 2006 by founder Stephen Sparrow, a keen conservationist who was inspired to create a brand that would help fund conservation of the endangered snow leopard. Snow Leopard donates 15% of its profits to the Snow Leopard Trust and to date has raised more than $70K.
Snow Leopard vodka is hand-crafted in small batches through a six-stage distillation process at the famous Polmos Lublin distillery in Poland and is the first luxury vodka to be made from the rare and expensive spelt grain, which gives the spirit a distinctive, nutty flavour. Snow Leopard founder, Stephen Sparrow of Edrington said, “I am thrilled that Snow Leopard vodka has joined Edrington and will be distributed by Maxxium in the UK. We’ve come a long way in seven years and having these world class organisations behind the brand now will provide the momentum for Snow Leopard vodka to grow and play an instrumental part in the snow leopard’s survival in the wild.”
Maxxium UK managing director, Huw Pennell says, “We are delighted with the addition of Snow Leopard vodka, which is a perfect strategic fit for Maxxium UK.