Berry Bros. & Rudd Spirits is proud to unveil new livery for The Glenrothes, its pioneering whisky brand which was the first single malt to be available as ‘vintage only’ and was subsequently in the vanguard of whiskies to be released without a declared age statement. Luke Tegner, Marketing Director of Berry Bros. & Rudd Spirits, explains, “Consumers enjoy The Glenrothes because of the liquid, of course. But they also love the bottle and frame pack. This updated packaging will clearly communicate the hierarchy of our expressions in existing and markets that are new to us. The pinnacle being the Extraordinary Cask Collection, winner of the World’s Best Design at the World Whisky Awards 2013.”
