Crabbie’s launches Cloudy Alcoholic Lemonade


Halewood International has launched  Cloudy Alcoholic Lemonade –  Crabbie’s Cloudy Alcoholic Lemonade has been crafted in order to enable the Crabbie’s brand to be enjoyed in different occasions and by new young consumers, who may not have previously been attracted to the Crabbie’s range.

It is now available in the On Trade  in a 330ml bottle format with a 4% ABV, and is crafted using natural lemons.  It should be enjoyed ice cold from the bottle, and is suitable for a wide range of occasions throughout the day including over lunch, late afternoon events and during the evening.

Consumer insight suggests drinking straight from the bottle is returning with popularity within the On Trade for fruit ciders and lagers, as an alternative to the phenomena of over ice brands.

Richard Clark, Director of Innovation at Halewood International, comments, “The launch of Cloudy Alcoholic Lemonade represents a fresh approach for the Crabbie’s brand which is looking to pioneer new forms of refreshment. Consumer research indicated a real demand for this product, and our consumers expect the Crabbie’s brand to be daring and bold, whilst retaining traditional and quality cues, such as with the launches of Crabbie’s Raspberry and Strawberry and Lime.”

The brand will be supported through TV, trade and consumer press, engagement through the Crabbie’s Facebook page, and with a range of POS materials for the On Trade, including menu stands, posters and bar mats.


Category: Brand News, News
Tags: Crabbie's, Crabbie's Alcoholic Lemonade, On-trade, pubs, Richard Clark