Hornsby’s launches in UK

US cider brand, Hornsby’s has been launched into the UK market by Tennent Caledonian after being bought by Tennent’s owner C&C Group in November 2011. Last month’s UK on-trade launch offers, say the company, a “bold new proposition of ‘cider served the American way’”. Hornsby’s has a softer carbonation and is designed to be enjoyed chilled and straight from a 330ml long neck bottle. It has been launched with two flavours, Crisp Apple (4.5% ABV) and Strawberry & Lime (4% ABV). Hornsby’s aims to compete at the bar with other single serve packaged LADs – including lager, offering an alternative to an ‘over ice’ cider serve and also tapping into the success of flavoured ciders. The UK packaging is a reinterpretation of the original US design, featuring the bold and fearless black rhino which represents founder George Hornsby’s strong aspirations for the brand.
Tennent Caledonian Managing Director John Gilligan comments, “Hornsby’s is an exciting addition to the business’ portfolio.” The launch is being supported with in-bar activation, premium POS materials and staff incentives, including a major competition to win a trip to San Francisco.

Category: Brands and Drinks
Tags: C&C Group, cider, Hornsby's, john gilligan, Tennent Caledonian