McEwan’s Red kicked off a summer sampling campaign in August with a tour across Edinburgh, Glasgow and Dundee. The sampling campaign aimed to build awareness and help stockists drive sales by creating a buzz around the beer in outlet. McEwan’s REDhead ambassadors visited pubs and bars across three Scottish cities throughout August to speak to consumers, demonstrate the distinctive two-pint pour and hand out half pint samples of McEwan’s Red. At the same time its TV advertising campaign complemented the sampling campaign. Phil Toms, Director of Brands at Wells & Young’s said, “Brewed to be red in colour, it is a smooth, refreshing and easy to drink ale which makes its extremely versatile for all drinking occasions. Since its launch we have seen orders coming in from across the hospitality spectrum.”
