A new black and white TV advert for Budweiser, starring Jay-Z, marks the start of its first global music campaign. The 30-second ad, uses the strapline “It begins and ends with what you make” and runs in the UK until 1st September. Jennifer Anton, Marketing Manager for Budweiser in the UK, says, “Music is an important part of UK culture, something that everyone enjoys and anticipates. The launch of the Jay-Z TVC is just the start of our plans to bring more music experiences to the UK as part of the Made for Music campaign.” Outdoor, print, onpack and online ads will support the push and the brand is also the beer sponsor of Rihanna’s and Jay-Z’s concerts later in the year.
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