PUBS and clubs across Scotland will have a new distributor for brands including Carling, Coors Light, Staropramen, and Corona, following a deal the brewer has signed with wholesaler Matthew Clark which will see the wholesaler distributing the company’s brands in Scotland from the end of this month.
However the company has confirmed that no jobs will be lost as a result of the new partnerships. A spokesman said, “No-one at Molson Coors will be losing their job as a result of the partnership. Indeed, we have just recruited five enthusiastic sales people to add to our field sales team to go out and educate our customers about the excellent beers we brew, which Matthew Clark will now distribute.”
The long term deal is the first of its kind for the brewer and is designed to enhance the service provided to the on-trade in Scotland.
Commercial director for the company, Keith Fagan said, “This is an exciting time for us in Scotland and we believe this can improve our customer offer in the Scottish free on-trade.”
The company say they hope the move will allow them to focus their efforts on driving their core brands, whilst continuing to growing their portfolio.
Molson Coors believe the Scottish market has “high potential” for future growth, saying Matthew Clark’s existing commercial capabilities will help grow their brands here.
They also hope they can now offer on-trade customers a service more tailored to the Scottish market. National accounts in Scotland will be unaffected, as will accounts elsewhere in the UK.
Molson Coors has an existing agreement to directly supply pub and wholesaler operator Belhaven which will run alongside this new partnership.
Managing director for Matthew Clark in Scotland, Des Gallagher comments, “We are delighted to have formed this joint partnership. Their portfolio of great brands will be complementary to our existing product range and enhance the choice we can offer our customers.”