Teichenne launches new point of sale tactic

COCKTAIL lovers and would be Tom Cruise’s are being encouraged to try their hand at mixology and share their wares on social media. That’s thanks to drinks brand, Teichenné who are hoping to get lovers of all things sparkly, potent, finished with flamboyant umbrellas, to try their hand at creating the perfect cocktail.

A growth in cocktail sales of 36 per cent shows consumers are looking for an experience they can’t get at home.

Global brands marketing director, Simon Green said: “The growth in cocktails of 36 per cent provides a huge opportunity to offer a new concept in cocktail making. In the on-trade consumers are looking for an experience they can’t get at home and Teichenné puts bartender expertise at their fingertips.”

The company hope to instigate a cocktail revolution by “putting consumers in the middle of the cocktail mix”. Their new point of sale marketing puts the bartender in the hands of the consumer, offering two different ways to create cocktail recipes.

The first is ‘Build Your Own Cocktail’ and the second is ‘Pick and Mix Shots’.

Customers can choose spirits, Teichenné flavours, mixers before passing to the bartender to create.

Or they can choose from six possible ‘shotails’, which can be created by mixing together two Teichenné flavours.

Customers are then encouraged to name their new cocktail and share pictures on social media sites like Facebook and Twitter to win a monthly prize.

Mr Green added: “Bartenders can now fully interact with consumers to produce a recipe specifically tailored to the individual, yet simple to implement.”

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Category: Bar News, Brand News

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