Fruit fight between Champagne and Apple

EVERYBODY knows Champagne is made by fine grapes, not apples.

It’s hard to get cider and the fine bubbles of the French region mixed up, and a hybrid of the two would be disaster.

Well, that’s exactly what the Champagne bureau thought of electronics giant, Apple’s plans to release a Champagne-coloured iPhone.

Now the bureau are gearing up for battle, after photos and a video showing the new pale gold-coloured iPhone 5S, were leaked online last month.

That lead to the Comité Interprofessionel du Vin de Champagne (CIVC) warning Apple off calling the phone colour, Champagne.

CIVC legal director, Charles Goamaere was quoted as saying, “Champagne doesn’t have one single colour, so we can’t say a ‘Champagne’ colour exists. Therefore, any company wanting to use the Champagne name would be doing so only to attract all the benefits that surround the label.”

Apple has yet to confirm the name of the new shade, but there are rumours the name will be assigned to the phone.

The CIVC has an impressive track record in banning companies from unlawfully trading off the Champagne name, previously forcing fashion designer, Yves Saint Laurent was forced to quash plans of a perfume called Champagne, whilst Perrier is no longer allowed to refer to itself as the ‘Champagne of mineral water’.

Apple is expected to present the new iPhone at a media event on 10 September.


Category: Brand News, News