DRINKERS who enjoy all things latin are being offered the chance to win a trip to Barcelona thanks to beer giants, San Miguel.
And there is a lot riding on entries for the campaign, and not just for the contestants.
Advertising agency, Marketing Store launched the ‘Next Drink, Spain?’ campaign for San Miguel Fresca, their first campaign for the company.
As well as the chance to go to the Catalan capital, contestants will be given the chance to win a six-month supply of Fresca at the end of the promotion.
Senior brand manager at San Miguel Fresca, Charlotte Moffat said, “This offers our target audience a truly compelling reason to trial the product, and engage and share the brand’s ethos.”
It will run in the on and off trade and is supported by point-of-sale, on-pack promotion and press adverts targeting trade consumers.
Launched on September 5, the campaign will run on and off trade and is supported by point-of-sale, on-pack promotion, and press adverts targeting trade consumers.