Lower ABV pilot scheme launched at pubs

OVER 30 pubs across Scotland are participating in a new Government-led campaign aimed at encouraging people to swap their usual tipple for a lower alcohol version

The move is part of a pilot campaign called ‘Spot the difference’ and pubs have agreed to stock lower ABV products on shelves.

They have also been equipped with posters, beer mats, bar runners and tent cards to promote the activity for four weeks.

The aim of the Scottish Government Alcohol Industry Partnership (SGAIP) initiative is to reduce the unit intake of individual’s and the risk of long and short-term health harms associated with excessive alcohol consumption. The campaign will be supported by the on and off-trade stocking and promoting lower alcohol by volume (ABV) products on shelf and at point of consumption.

In total, 33 pubs are taking part in the pilot scheme. Pubs taking part include some Punch Taverns, Star Pubs and Bars, Mitchell’s and Butler and Marston’s pubs. 


Category: Bar & Pub, News