New TV Ad for Smirnoff

Smirnoff returned to our TV screens in September with a new TV ad, part of a £4.5m drive to support the brand’s newest launch, Smirnoff Gold, and signature serve, Smirnoff Apple Bite. The ad features a man and a woman, who are lost in a hotel and find themselves unexpectedly in a lively bar. They pick up a bottle of Smirnoff Red and mix with apple juice and lemonade to create Smirnoff Apple Bite. There will be a second version of the ad to air from the 7th October which will hero Smirnoff Gold. If you haven’t seen it yet you can see the ad on www.barandpub.tv. Meanwhile Scotland’s biggest selling vodka brand now has a new global brand director in the shape of Matt Bruhn. He will take on the position of global brand director for Smirnoff from 1 October.