ABSOLUT vodka has launched a cobalt blue to the glass bottle to the market as part of their Absolut Originality line.
Carrying on from their Absolut Unique range last year, the company say the new bottle is a one-of-a-kind work of art.
Each of the four million bottles created as part of the October launch will have an individual design created by adding a drop of ‘Absolut’ cobalt blue to the glass bottle.
The limited edition design is created by releasing a drop of cobalt blue into the glass during production, added just as the molten glass goes into the mould at 1100°C. At that temperature, the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears inside the glass of each bottle in a truly original way.
To celebrate the release, Absolut are working closely with the on-trade, including an Absolut Originality chemistry kit for bars to encourage their customers to get involved, with measuring beakers and pipettes available for consumers to add a drop of cobalt blue to their drink and create their own unique Originality effect.
The company have also created a range of Absolut Originality cocktails including the Absolut Original Swirl, the Blue Velvet, and the Pistachio Moustachio, which is our personal favourite.
You can create it with two parts Absolut vodka, one part coffee, one part condensed milk, and two scoops of pistachio ice cream. This is shaken (very hard) and strained into a paper cup over cubed ice.