Package deal gives Star Pubs & Bars licensees a business boost

NEARLY one third of the 150 Scottish Star Pubs & Bars licensees have signed up to take advantage of a new television deal, just eight weeks after the scheme was launched.

Worth an average of more than £3000 per year to participants, the licensees are benefitting from a Sky Ultimate subscription package for stocking a range of Heineken UK goods.

The deal includes commercial WiFi, standard installation and Sky HD boxes and is available to licensees who stock Fosters Gold, Heineken and Desperados beer, three flavours of Bulmers, and, where cask is on tap, up to two cask ale brands from Heineken’s portfolio.

By signing up, venues are benefitting from Sky’s content, driving incremental business, with reported increased trade as a result of Sky and the new products stocked.

Star Pubs & Bars say the addition of Sky is seen as both a valuable overhead and an investment in their business to grow trade.

 

Category: Bar & Pub, Brand News, News