SHOT favourite, Sourz has launched its biggest ever through-the-line advertising campaign this month with its, ‘This is Our Shot’ TV ad.
The advert for the leading spirit brand will focus on the popular way Sourz is consumed, whilst embodying the ‘YOLO’ and ‘FOMO’ beliefs of the target consumer.
And the boost in advertising has seen an innovative partnership struck with VEVO seeing the brand takeover the music video and entertainment website, YouTube channel and mobile app, sponsoring a cherry-picked playlist of the latest tracks weekly.
The TV ad sees Sourz take the audience on a night out – from pre-party drinks in an apartment to the end of a night in a club.
Created by The Leith Agency and directed by Ben Craig, the big bucks campaign sees the latest CGI technology used, as the camera tracks different groups of friends enjoying a night out, with Sourz right at the heart of the group occasion.
Emma Heath, marketing controller for Sourz at Maxxium UK, said: “This is a really exciting time for the brand. It’s set to be our biggest activity yet in the UK and our new TV ad marks the start of a whole new era, as we seek to build a stronger emotional connection with our core consumers and bring to life the importance of living in the moment and making the most of good times with friends.”
Aired on October 1, the new aad will run across high profile TV slots, VOD and Spotify from October through to December