A NEW marketing campaign showcasing the “craft of storytelling” is to be launched by malt whisky brand Jura just in time for Christmas.
Called ‘The Story Season,’ the off-trade and online marketing campaign includes two on-pack promotions supported by a social media, PR and an on-air competition on radio station, XFM.
And by taking part and sharing pictures of “storytelling get-togethers,” customers can win an exclusive pair of Jura tumblers. The‘Save the Date’ promotion encourages customers to get involved and interact with the campaign.
John Bradbury, Jura’s UK sales director, said it was important to engage customers ahead of Christmas, “a key selling period for malt”. The hope is to produce an interesting and compelling, interactive campaign.