Warmth just round the corner with return of Rekorderlig Winter Cider

WINTER will soon be here again and with it so will, by popular demand, Rekorderlig Winter Cider.

And to mark the success and demand for the drink, Rekorderlig are set to launch their first ever advertising campaign for the flavour, with a £2million advertising investment.

Come October 21 the new above-the-line campaign will launch across lifestyle, action sport, fashion and music channels, celebrating the return of British Winter time.

The campaign aims to cement the brand as a cider for all seasons at a time when the category is traditionally quiet and features pro-Snowboarder Chris Sorman performing urban tricks and flips in Sweden.

Last Christmas the Winter Cider flavour gave Rekorderlig the highest rate of sale of packaged apple cider in the on-trade and will be available until March next year.

Gemma Copping, marketing director at Chilli said, “Winter Cider is a seasonal favourite and has been instrumental in driving year round sales for Rekorderlig. The first ever advertising campaign is a pinnacle moment in the brand’s history and confirms Rekorderlig is a cider for all seasons, setting the trend for a drink option in the colder months and giving consumers an opportunity to celebrate with cider on more occasions.”

Made with apples and infused with cinnamon and vanilla, Winter Cider serving suggestions in on-trade accounts will focus heavily on the drink’s innovative hot serve – the flavour can be heated up in one of the unique branded urns and served in Rekorderlig’s bespoke tankard with a slice of orange.

Fruit cider is one of the only categories within long alcoholic drinks to show strong growth.

Category: Bar & Pub, Brand News, News