CHIVAS Regal will be suited and booted in its finery for the Christmas period after signing a deal with the Savile Row Bespoke Association.
The deluxe whisky brand have increased their support to celebrate heritage, modern craftsmanship and style. That follows previous fashion partnerships with the likes of Vivienne Westwood and Christian Lacroix.
Chivas Regal is collaborating with famous British fashion designer, Patrick Grant of Norton and Sons in Savile Row and have launched a premium gift tin for its 12 Year Old Scotch whisky. The limited edition pack is now available.
The move is to highlight the similarities in values and skills of Chivas and Savile Row, where quality and luxury are at the heart of every product.
The luxury tin is inspired by Patrick Grant’s men’s suit designs and supports Chivas Regal’s on-going ‘Made for Gentlemen’ campaign and displays a silhouette of the modern gentlemen dressed in a sharp suit, adorned with the Chivas crest and tailored to showcase the brand colours.
This new ‘suit’ of drinks is now available for menu feature and includes the Chivas Three Piece, the Slim Lapel and the Cocktail Cuff.
Vicky Wood, Head of Marketing at Pernod Ricard UK, said, “We have timed the release of the gift tin to ensure that the retail trade can maximise sales of Chivas in the run up to Christmas – a crucial time for sales of premium whisky.”