Sourz launched its biggest ever advertising campaign with a new TV advert called ‘This is Our Shot’. The advert will focus on the popular way Sourz is consumed, whilst embodying the ‘YOLO’ and ‘FOMO’ beliefs of the target consumer. The boost in advertising has seen an innovative partnership struck with VEVO seeing the brand takeover the music video and entertainment website, YouTube channel and mobile app, sponsoring a cherry-picked playlist of the latest tracks weekly.
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