Diageo has launched Bulleit Bourbon at 45% ABV and the new Bulleit Rye whisky into the UK, following increased consumer demand for premium US whisky. Previously available in the UK market at 40% ABV, Bulleit Bourbon is now consistent with the brand’s original US proof. The move has been welcomed by bartenders who enjoy the brand’s especially high rye content which imparts a bold, spicy character with a distinctively smooth, clean finish, perfect for creating cocktails.
In addition to this, Bulleit Rye is being introduced into the UK for the first time. The ultimate expression of a rye whisky, the recipe includes 95% rye versus the industry standard of 51%. This creates a dry and spicy finish, perfect for classic cocktails including the Manhattan, Old Fashioned and the original rye cocktail, the Sazerac. Bulleit Rye is also bottled at 45% ABV.
Nick Temperley, Head of Diageo Reserve Brands, GB said he was excited to be launching the two whiskies into the UK at a time when American whisky is thriving.