Crabbies In New Ad Campaign

crabbies grand national 2014

The Crabbies Grand National is the focus of the biggest ad campaign to date launched by Aintree Racecourse. The ad campaign, entitled ‘The Grandest Show, The Greatest Drama’, was launched last month, and signals a change in direction for the racecourse as it highlights the three-days of racing as a festival. This follows the news from last year that the world’s most famous steeplechase, now called the Crabbies Grand National, would have a £1m prize for the very first time. Crabbies will sponsor three other races across the festival weekend which runs from Thursday 3rd to Saturday 5th April 2014.

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