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Belhaven licensees are benefitting from a new deal, negotiated by Belhaven, with Sky Sports which is saving them thousands of pounds. Hundreds of licensees have already benefitted from the offer, which is open to all licensees in Belhaven’s tenanted and leased division, including those currently signed up to Sky Sports, as well as new customers.
Simon Longbottom is managing director for Greene King Pub Partners. He said, “We all know that sport and pubs often go hand-in-hand, so it was very important for us to help our licensees access an affordable and comprehensive Sky Sports package. It is another big year for sport, and football fans will want to go to their favourite sports pub to watch the World Cup.”
Belhaven Sky subscribers enjoy six dedicated Sky Sports channels in HD and 3D, delivering more live sport than ever before 24 hours a day, 7 days a week. Participants also benefit from Sky’s free monthly magazine – Sky Sports Preview – and access to the online portal Sky Sports PreviewLIVE, a website dedicated to helping pubs, clubs and bars promote sport and attract more customers.
The Greene King and Belhaven offer is part of a drive to help licensees make more of televised sports and in turn boost trade. As a result of the offer, many of the new Sky customers have joined the Greene King Sports Club, which offers specific marketing support and advice to help licensees maximise sport in their pub. For more information on running a pub with Belhaven, visit

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