Guinness launches latest ad in ‘made of more’ campaign

Guinness Sapeurs TV ad 014

Guinness has launched its latest TV advert, which continues the ‘Made of More’ campaign. The new ad features the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’ and continues in the theme of the ‘Made of More’ campaign showcasing ordinary people in inspiring circumstances.
The ‘Sapeurs’, a group of refined gentlemen from the Congolese capital Brazzaville, focus on morals and respect rather than occupation and wealth.
Stephen O’Kelly, Marketing Director Guinness Western Europe said, “What we love about the Sapeurs and drew us to them was not only the vibrancy and colour, but at its core, their story is one of dignity and self-expression.”

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