Hornsby’s Fresh Approach

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C&C cider brand Hornsby’s is getting set to increase its presence in the Scottish market over the next few months. A fresh marketing campaign aims to keep the brand front of mind when it comes to licensees and a new social media drive aims to engage consumers.
Says Jim Young, Sales Director, “The World Cup and Commonwealth Games are fast approaching, which undoubtedly means increased footfall for the On Trade. We suspect that Hornsby’s will be a winner at the bar throughout this period due to the straight from the bottle serve; without the need for a pint glass and ice.”
He continues, “With our target consumer in mind for 2014, we will mainly be focussing on digital and social media and tying up with specific bars throughout Scotland through our Twitter platform.”

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