Swedish cider brand, Kopparberg, is making Kopparberg Raspberry a permanent member of its product portfolio following fan demand across its social media channels. The news comes after fans on Kopparberg’s Facebook and Twitter channels requested an all round Raspberry presence, as the variant has traditionally only been available during the summer months. And the Kopparberg were happy to oblige. Jodie Alliss, Brand Manager at Kopparberg commented, “Raspberry has been a popular variant in the on trade for the last few summers and we’ve received really positive consumer feedback. We’re very selective about the variants we add to our range, but such was the demand for Raspberry that we ramped up production for 2014 straight away. We’ve got it ready in time for spring so drinkers can pour it over chunks of ice to enjoy the delicious refreshing taste as the weather improves.”
Kopparberg Raspberry Cider features tart, fresh raspberry flavours and subtle hints of mint which creates a refreshing drink bursting with berry taste.
The Kopparberg Cider range now includes five foundation variants; Mixed Fruit, Pear, Strawberry & Lime, Naked Apple and Raspberry, as well as their innovative Eclectics variants; Elderflower & Lime and Cloudberry.