Gordon’s has added to its flavoured Gin range with the release of a new Elderflower variant. Having launched the new flavour in February, the latest addition to the range is being supported by a six-figure marketing spend, including a TV ad campaign, to showcase the new variant.
Gordon’s Elderflower follows on from the release of Gordon’s Crisp Cucumber last year as the brand looks to take advantage of the boom period gin is experiencing.
Katerina Podtserkovskaya, Marketing Manager for Gordon’s, says, “With gin in strong growth, now is the perfect time to push the category forward even further with this new flavour launch.”
Gordon’s Elderflower is a distilled gin with natural Elderflower and flavourings, 37.5% ABV, and is also available in a pre-mix can. The new ‘butterfly’ packaging design in bright yellow will offer extra stand-out on shelf while still retaining the classic Gordon’s look.
GORDON’S LAUNCHES NEW FLAVOUR
