A CRABBIE’S FIRST – GINGER FREE RTD’S

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Halewood International has launched a Crabbie’s Fruits range. This new range, designed to sit firmly in the RTD category, is aimed at 22-26 year old consumers, looking for a sweeter product to enjoy with friends during summer occasions, both in and outdoor. Crabbie’s Fruits are available in three flavours: Zesty Lemon; Raspberry & Rhubarb and Black Cherry variants.
They are made with natural fruit ingredients and are free from artificial colours and flavours. The range will be available in 330ml bottles with a 4% ABV.
For the first time since the launch of Crabbie’s Alcoholic Ginger Beer, these new products won’t contain the much loved ginger and spices that made the Crabbie’s brand the success it is today, but they will contain up to 10% juice across the range.
Crabbie’s Fruits will be supporting the launch with significant consumer campaign throughout the summer and beyond including PR, Digital, Social Media channels that resonate with the younger, more socially connected audience.

Category: Brand News
Tags: Crabbie's, Ginger Beer, Halewood International