Maxxium UK has launched Jim Beam’s new global campaign, Make History. Its first multi-media global campaign kicked off with a new television commercial featuring the brand’s new spokesperson, actress Mila Kunis. There will be significant trade support and activation throughout the year. The campaign also includes online and digital advertising underpinned by PR. Jim Beam’s inspirational story is the motivation behind Make History. With taglines focused on encouraging consumers to Make History such as We’ve Made Our History Now Make Yours!, Come As A Friend, Leave As Family and Be The Story Others Tell, the campaign say the company “will deliver unprecedented visibility across the trade.”
Over the last year Jim Beam has seen sales improve with across the UK trade with volume +13% year on year with +20.2% growth in the on-trade. (Unfortunately for the brand, Mila is now pregnant. So now won’t be able to inbibe it)
