THE FAMOUS GROUSE EXPERIENCE LAUNCHES ROVING DRAMMOLIER

The Famous Grouse Experience at Glenturret Distillery in Crieff, Scotland’s oldest working distillery, has launched a new ‘Roving Drammolier’ service, claiming title to the world’s first female ‘Drammolier’, a professional whisky expert. Despite its heritage, whisky has no specific term for a trained and knowledgeable whisky professionals and, over the years, has relied on terms such as ‘expert’, ‘consultant’ or ‘ambassador’. The team of Roving Drammoliers will travel to events all over the world, but the team will be based at The Famous Grouse Experience in Crieff, and headed up by The Famous Grouse’s Global Brand Ambassador Lucy Whitehall.