Rekorderlig has launched a new flavour for the summer, Rekorderlig Apple-Guava. The new addition to the range is a fresh semi-sweet cider which has the flavour of green guava and a hint of sweet apples. The suggested serve is over ice with a squeeze of lime. Linsey Adams, Customer Marketing Manager at Chilli Marketing said, “Premium flavoured ciders have experienced phenomenal growth over the past couple of years – and this is a trend which we expect to continue as consumers seek innovative and premium brands and experiences. Rekorderlig Apple-Guava is a unique and great tasting flavour combination which perfectly complements the wider Rekorderlig range so we are expecting it to perform extremely well in trade.”
Rekorderlig is due to launch a brand new above the line media campaign which will run throughout summer, and which will give further support to Apple-Guava and include cinema, print and social.