Renewed focus on Fernet Branca

Fernet Branca and Branca Menta

Hi-Spirits, the UK distributor of Italian liqueur Fernet Branca, is working with bars to promote serves which spotlight the distinctive bitter flavour of Fernet Branca. Dan Bolton, managing director of Hi-Spirits, said, “Our sales team has had training sessions with Fernet Branca brand ambassador Eduardo Branca and can now help bars appreciate authentic cocktails such as the Toronto and Hanky Panky.”
He continues, “When customers can get a well-made Mojito in most mainstream bars, the premium operators have to work even harder to ensure their cocktail lists stand out. Fernet Branca, with its distinctive bitter flavour, is the backbone of mixed drinks you just won’t find in the mainstream high street bars.”
Figures from CGA Strategy show that the number of pubs and bars serving cocktails increased by a third in 2013, with around 60% of consumers saying they like to start an evening out with a cocktail.
Fernet Branca is a digestif amaro liqueur, still made to a closely-guarded recipe.

Category: Brands and Drinks, News
Tags: cocktails, Dan Bolton, Eduardo Branca, Fernet Branca, High Spirits, Italian liqueur